About Us

Jamie Rosenthal is the founder of the ground breaking and innovative collection of Lost & Found shops in Hollywood and most recently Santa Monica. She started her retail business eighteen years ago on Yucca Street in Hollywood, which at that time was a gritty, urban sliver of Hollywood proper. Known as a visionary and a pioneer of the retail lifestyle concept, through word of mouth, she created an off the radar shopping experience that offers people unusual, small boutique clothing lines, accessories, textiles and hand crafted pieces for the home from all over the world. It started as a laboratory to explore new ideas and the store very quickly developed a cult-like following. It has only progressed and grown, creating layers of connections and an international presence. The shops have timelessness, a consistent spirited energy and a singular vision that is always inspiring.